THE NEXT LEVEL: MARKETING IN THE MODERN DIGITAL WORLD

More than half the world’s population is on the internet, this makes digital marketing important and marketing effective.Every month, there are more than 10.3billion Google searches, Internet users researching products and services online.

Smartphones and Digital tools have changed the market place and have given consumers more active roles in marketing.Consumers can now help design and develop products in addition to buying them.Marketing is best achieved by developing customer relationship. These relationships are now made possible via social media platforms.As Enterpreneurs, how often and how well do we engage our customers? How can our customers help enhance new product development activities -------JELA